We built the tool we wished existed when we were dropshipping.
Our Story
exsel started in 2023, born from frustration. Our founder was running a 6-figure dropshipping operation across Shopify and TikTok Shop and spending more time on spreadsheets than actually selling. Every decision — what to source, when to reorder, which creator to partner with — required stitching data from five different dashboards.
So we built a prototype. One screen that pulled product performance, competitor pricing, supplier costs, and trend velocity into a single view. Within weeks, friends in the ecommerce space were asking for access. Within months, we had hundreds of operators relying on it daily to make faster, smarter decisions.
Today, exsel is the intelligence layer for ecommerce operators worldwide. We track 14 platforms, run 25 AI-powered engines, and process billions of data points every day — all so you can stop guessing and start knowing.
Meet the Team
Alex Chen
Founder & CEO
Former dropshipper turned data nerd. Built exsel after losing $40K guessing which products to sell.
Priya Sharma
CTO
Ex-Amazon engineer. Obsessed with real-time data pipelines and making complex systems feel simple.
James Okafor
Head of AI
PhD in ML from Imperial. Previously built recommendation engines at a FTSE 100 retailer.
Sarah Kim
Head of Product
Product leader from Shopify. Passionate about giving indie sellers the tools that big brands take for granted.
Our Mission
“To give every ecommerce operator access to intelligence that was once reserved for billion-dollar brands — in real time, across every platform, powered by AI.”