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Pricing by decision job

Pick the package that proves the next decision.

Exsel pricing is organized around the work a merchant wants done: connect the workflow, forecast the decision, turn it into a manual action plan, or run the full Product-to-Profit chain.

Stripe only. No surprise store writes.

Billing readiness is Stripe-only. The product path displays, saves, copies, downloads, and hands over Passports for manual use. It does not directly mutate a client store in the current launch model.

Package map

Start narrow. Expand when the Passport proves value.

The names below are buyer-facing. The internal architecture can stay powerful without being the headline.

Connected workflow package

Commerce Command

For sellers who need a single Product-to-Profit workflow across client inputs, device-visible signals, external market data, and manual handoff packages.

Starter$149/mo

One channel set, product checks, dashboard display, copy/download package.

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Growth$399/mo

More workflow refreshes, package-aware journeys, and multi-channel evidence.

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Scale$999/mo

All current commerce workflow groups with learning receipts and operator visibility.

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Demand, price, profit, risk, and timing forecasts

Forecast Intelligence

For teams deciding what to launch, stock, pause, reorder, price, or validate before spending more money.

Standalone$199/mo

Product forecasts with confidence context and market signal comparison.

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Governed next-step packages

Action Planner

For operators who need the recommendation turned into a reviewable manual action plan, not an automatic store mutation.

Standalone$399/mo

Action recommendation, review checklist, manual-apply instructions, outcome receipt plan.

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Pro$1,299/mo

Multi-workflow action plans with approval queue, rollback notes, and outcome refresh.

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Connection, forecast, and action planning together

Full Passport

For brands and agencies that want the full ecommerce decision path from product uncertainty to saved Passport and manual-use package.

Growth$1,499/mo

Connected workflow chain, forecast package, action package, and learning receipts.

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Scale$3,499/mo

All current workflow groups across channels, proof packets, and commercial readiness receipts.

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Enterprisefrom $7,500/mo

Custom implementation, security review, onboarding, and launch runbook.

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Buying rule

The right plan is the one that proves the next commercial question.

Buy the smallest package that proves the first workflow.
Use Forecast Intelligence when the main risk is demand, timing, price, or inventory.
Use Action Planner when the team needs governed steps, review, and manual application.
Use Full Passport when the business needs connection, forecast, and action planning in one chain.

Commercial model

Calculate LTV, CAC, payback, and revenue per visitor with your assumptions.

This is a planning calculator, not a signup promise. Replace every input with your real traffic, close-rate, retention, and cost data before treating it as launch economics.

Scenario calculator

Replace assumptions with your real funnel.

This is a planning model, not a promise. Use current traffic, close rates, churn, and spend before treating any result as forecast-ready.

Leads
100
Customers
12
MRR
$4,788
CAC
$375
Gross LTV
$3,830
LTV:CAC
10.2x
Payback
1.2 mo
Revenue / visitor
$0.96
Low6 customers$2,873 gross LTV
Base12 customers$3,830 gross LTV
High18 customers$4,788 gross LTV
Review my model with Exsel

Formula spine

Every number needs a denominator.

The Fable 5 correction boundary is enforced here: no hardcoded signup or traffic promises. Show assumptions, formulas, and scenario bands.

Visitor-to-lead rateleads / visitors
Lead-to-customer ratecustomers / leads
MRRactive subscribers x average monthly fee
CAC(marketing spend + website costs) / new customers
LTVaverage monthly fee x average months subscribed
LTV:CACgross-profit LTV / CAC
CAC paybackCAC / (average monthly fee x gross margin)
Revenue per visitorMRR / visitors

Pricing questions

Plain answers before checkout.

Can I buy only one Exsel package?

Yes. Commerce Command, Forecast Intelligence, and Action Planner are separate customer-facing packages. Full Passport bundles the decision chain when the team needs the complete workflow.

Are these guaranteed public checkout prices?

These are early commercial package prices aligned to the current Stripe-only billing direction. Live checkout, charge, refund, and cancellation flows require the accepted billing proof gate.

Will Exsel directly change my store?

No for the current launch path. Exsel displays the Passport, saves the snapshot, and supports copy, download, review, manual apply, or approved one-way handoff.

How should I calculate whether this is worth it?

Use your monthly visitors, visitor-to-lead rate, lead-to-customer rate, subscription price, marketing plus website costs, average months subscribed, and gross margin. The calculator below shows the exact LTV, CAC, LTV:CAC, payback, MRR, and revenue-per-visitor formulas.