You find a winning product. You write the listing once. Then you copy-paste-edit it 5 more times for the other platforms, each with its own format rules. That's 2 hours per launch. Multiplied across 20 SKUs/month, that's a person.

One winner. Six platforms. One click.

Turn a TikTok winner into a Shopify PDP + Meta ad + Pinterest pin + Etsy listing + Amazon A+ copy + Google Ads headline.

Start free See pricing

EXSEL's Content Repurposing engine takes a TikTok winner and distributes adapted versions to Pinterest Shopping pins, Instagram Reels, YouTube Shorts, LinkedIn posts, and Shopify PDPs in one step. It preserves the causal winning element — the hook, the product angle, or the proof — across format rewrites. No manual re-editing. Cross-channel reach from one creative investment. Supports 22+ output formats. $79/mo.

Refusal contract: confidence threshold 0.35 enforced at the primitive level.
Causal-confirmed learning: only DoWhy-gated trajectories (p < 0.05 across 3 refuters + Cohen's |d| ≥ 0.2) train the adapter. No reward hacking.
Tenant isolation: per-tenant Qdrant namespace + per-tenant LoRA adapter.
Related ADRs: ADR-052 (D4), ADR-086, ADR-034.

What it does (concrete)

One source content → six platform-native outputs.
Platform-specific format rules (TikTok caption length, Shopify handle structure, Amazon A+ module constraints).
Brand-constitution enforced (your voice, your refusal list).
Cross-channel causal attribution — which platform's variant drove lift.

How it fits into the ClientConductor

Your ClientConductor remembers which platform variant tends to lift per product category — so future repurposes start closer to your voice.

The broader architecture is at [/agents](/agents). The short version for this page: every action this capability takes flows through AgenticRAG (ADR-086 — confidence-gated retrieval, refuses if top-hit < 0.35) and ContinuousLearning (ADR-088 — only DoWhy-confirmed outcomes train the per-tenant LoRA).

---

Modes (autopilot is a toggle, not a tier)

Manual (default) — Conductor drafts, you approve.
2FA-gated autonomous — Conductor executes; each action cleared through a 2FA pre-confirm.
Tamper-evident audit — autonomous + hash-chained audit log + weekly signed evidence bundle (Companion required).

Exit-intent drawer

> Before you go — see one output. > Run a sample on a public niche. 60 seconds. No email. > > [ your niche or SKU type ] > [ Show me one → ]

---

Close

3 numbered steps: 1. [ Start free ] — get your ClientConductor reflex-class on day one. 2. Try the capability in read-only / draft mode first. 3. Unlock when you've seen an output you'd have paid for.

---

Capability	Price	Included quota
Price	Included quota	Platform scope
$39/mo	25 repurposes	Requires at least 2 platform connectors (source + target)

Annual prepay: −20%. Bundle 4+ active unlocks: −20%. Full catalog →