Pinterest Business API — pins, shopping ads, cross-channel repurpose in one lane.
Pins, boards, shopping ads, analytics. Cross-channel repurpose IN from TikTok / Shopify.
EXSEL connects to Pinterest via the official Pinterest Business API — pins, boards, campaigns, and Shopping Ads optimization. Cross-channel repurpose brings TikTok-winning content and Shopify product content into Pinterest-native formats automatically. Analytics feed back into the ClientConductor for performance attribution. No UI automation; all writes go through the API within ScopeManifest limits. Connector is $19/mo; first connector is free on the free plan. ---
What we do via Pinterest's official APIs
- Business API for pins, boards, campaigns.
- Shopping Ads optimization.
- Cross-channel repurpose (one winner → Pinterest pin with platform-native format).
What we refuse to do (it's in the code)
- UI automation — not offered.
- Image scraping for competitor pin research beyond the public API — no.
How it feels in the ClientConductor
Your ClientConductor's Pinterest actions respect the per-action ModeGate mode you set. Default on every AI specialist = manual (Conductor drafts, you approve). Opt-in per AI specialist to 2FA-gated autonomous or tamper-evident audit mode. See [/agents#client-conductor](/agents) and [/security](/security).
---
Pricing
| Connector SKU | Price | Quota |
|---|---|---|
| Pinterest connector | $19/mo | 5k writes + 20k reads (defaults) |
Zero-suspension posture
- No platform has ever suspended a merchant because of us — architecturally enforced (G47).
- Scope manifest quarterly-reviewed in CI.
- Credentials never leave merchant device for any UI-driven action (Companion path).
- Tamper-evident audit available for sensitive workloads (ADR-044).
Exit-intent drawer
> Before you go — the scope manifest for Pinterest.
> 1-page PDF. Every action we're allowed to take, every action we refuse. Share with procurement.
>
> [ you@company.com ]
> [ Send me the manifest → ]
---
Close
3 numbered steps: 1. [ Start free ] — pick Pinterest as your one free connector. 2. Run the Conductor on read-only for a week. 3. Unlock one AI specialist when the value is obvious.
---
Frequently asked questions
Q: How does EXSEL repurpose a TikTok winner to a Pinterest pin?
When TikTok performance data identifies a high-performing video (via your TikTok Business API connector), the Cross-Channel Repurpose AI specialist ($39/mo) queues it for Pinterest adaptation. The repurpose step: extracts the key product claim from the video caption or hook, selects or generates a static image or carousel from the product catalog, and formats it as a Pinterest pin with platform-native aspect ratio (2:3 for Standard Pin) and a keyword-optimized description. The output is a draft pin submitted for your ModeGate approval before the Pinterest API publishes it.
Q: Does EXSEL support Pinterest Shopping Ads?
Yes. Via the Pinterest Ads API, EXSEL's PPC AI specialist (separate unlock, $79/mo) can manage Pinterest Shopping Ads campaigns — create, update bids, pause underperforming ad groups. Shopping Ads require a connected Pinterest catalog feed; EXSEL can ingest the feed from your Shopify or WooCommerce product catalog automatically. Shopping Ad writes go through ModeGate (Manual by default).
Q: How is the Pinterest connector priced relative to other platforms?
The Pinterest connector is $19/mo (same as Amazon, eBay, Etsy, TikTok Shop, Shopify, Walmart). Google Ads and Meta connectors are $29/mo due to higher API complexity and write-volume quotas. The first connector is free on the free plan — if Pinterest is your primary channel, you pay nothing for the connector; AI specialist unlocks are separate. Full pricing at /pricing.